Software Vendors your challenges answered!

Today, SaaS takes an important place in the product roadmap of almost every software vendor.  However, moving an existing traditional software product to SaaS can be challenging and requires thorough understanding and planning.  Join us for an interactive workshop where you can:

• Perform  hands-on exercise and evaluate your SaaS transition strategy
• Rate your product on Aspire’s SaaS Migration meter, identify the efforts and challenges involved in your move to SaaS
• Discuss your transition challenges and learn how to manage them

Workshop conducted by: Janaki Jayachandran, Head – SaaS Specialization, Aspire Systems

The path to SaaS has become multi-fold with the opportunities created by the emergence of SaaS and Cloud computing. Understanding the SaaS development and infrastructure eco-system becomes an important part of the SaaS transition decision. In this workshop,

• Learn to draw a decision tree with the different approaches available in building your SaaS solution
• Discuss the various factors influencing each migration path
• Relate their relevance to your business and product requirements

Workshop conducted by: Janaki Jayachandran, Head – SaaS Specialization, Aspire Systems

9:15am Chairman’s Overview & Welcome

Jeffrey Kaplan, Managing Director, THINK strategies

• Take away Amazon Web Services perspective on the growth capabilities of the SaaS market and understand why there has never been a better time to supply a software on-demand
• Get invaluable insight and industry predictions from a leading platform provider about the current size of the SaaS market and the predicted growth levels over the next 12 - 18 months
• End of traditional software? Hear what Amazon Web Services have to say about traditional licensed software distribution and what the future holds for the traditional software vendor

Terry Wise, Director of Business Development, Amazon Web Services

• Learn how cloud computing and SaaS changes the business model for software vendors
• Hear best practices on how to take advantage of the new model to effectively build your cloud business
• Take home proven tools and actionable ideas from market leaders to apply to your own company

Mark Trang, Senior Director, Global Partner Marketing & AppExchange, Salesforce.com

• Find out how the current priorities of VCs and other investors of cloud computing start-ups and other privately-held companies are ranked
• Discover what types of cloud computing companies are the most likely to win funding today
• When will the public markets open up again for IPOs?
• What are the prospects for more M&A activity?

Allan Leinwand, Venture Partner, Panorama Capital

Discover how the cloud eco-system is made up and follow the early adopters to a brand new way of profiting!

• Infrastructure as a service (IaaS): Take away the most comprehensive notes on how this layer of the cloud ecosystem can help your software reach the masses
• Platform as a service (PaaS): Discover how to avoid ‘cloud lock in’ and ensure you pick the right platform that moulds itself around your business requirements 
• Webhosts: Discover where hosting companies fit in and why you need to work with them to ensure your data is secure
• Hardware: Want to do-it-yourself? Bring together a catalogue of hardware and peripherals you will need to get your very own cloud in the online sky

Peter Laird, Architect, Tendril Networks (Author of Laird Model)

• Business Strategy - what are the economic, cultural and organizational implications of moving to the cloud?
• Technical Considerations - Make sure you understand the Architecture, Enablement and Delivery options available to your business
• Distribution - Direct and indirect channels for cloud services: What is the right route for you?

Diana Waterson, SaaS Business Development, IBM

• Gain valuable insights as to the trends and best practices around SaaS integration as you bring your SaaS offering to market.
• Discover why savvy ISVs build their APIs as channels to their marketplace- and not just a connection point for other developers.
• Learn practical strategies for a well designed API to lay the foundation for successful integration and the overall adoption and retention of your application.

Rick Nucci, CTO & Co-Founder, Boomi Inc.

• Assess the cost of adopting a cloud model: Make sure your math is correct and deliver a foolproof projected balance sheet that considers all possible costs of implementing a cloud model
• Understand the big pieces that require heavy lifting in implementing the cloud model, in addition to developing your own application
• Avoid getting blind-sighted and learn how to calculate the total costs involved in running your cloud business successfully

Alok Misra, Principal, Navatar Group

• Learn from early adopting Cloud software vendors and find out how they have built their products into the cloud and how you can do the same
• Discover how Zeus have used the GoGrid platform to extend their offering through the cloud
• Find out how this leading on demand applications company have managed to adopt a fully integrated cloud model for improved application delivery and great returns

Raja Srinivasan, Director of Business Development, Zeus Technology 

• Discover how companies have transformed their office software user base by an early switch to on demand services online
• Find out what motivated the switch to on demand computing and the shift away from traditional desktop software
• Understand what end users are demanding from your software systems and apply them to your business... before you competitors

Doug Harr, CIO, Ingres Corporation

9am Chairman’s Welcome
Jeffrey Kaplan, Managing Director, THINK strategies

• Discover how offering your users a “pay-for-what-you-use” revenue model doesn’t mean slashed income for your business – see how the subscription model will actually help you push your profits through the roof!  
• Understand the costs of deploying a SaaS application and find out how to price up your model accordingly
• Just like your clients you need to control costs – find out how a new revenue model will not just alter your business but add real measurable value

Eric Novikoff, COO, Enki

• Learn how to ensure your customers can rapidly retire existing on-premise applications as part of moving to SaaS, avoiding the cost of maintaining two systems
• Discover how to sooth their fears about SaaS vendor viability or application/data availability through SaaS Data Escrow
• Find out how to upload and preserve petabytes of structured data in the cloud at a fraction of the bandwidth and storage normally required

Ramon Chen, VP of Product Management, RainStor

Create an unfair competitive advantage for your software solution with cloud-based data services and “configure once, deploy anywhere” data integration. In this session, you’ll learn ways to:

• Leverage the power of the cloud fast – for SaaS and on-premises software vendors alike
• Accelerate the adoption and successful implementation of ISV solutions by end-customers
• Remove sales barriers to (and create a competitive advantage for) ISV solutions

Hollis Tibbetts, Senior Manager, Product Marketing, Pervasive Integration

No time has been better for SaaS adoption in the enterprise market. However there remain a few hurdles for the industry to overcome. Discover how to unlock the power of the cloud for the enterprise market.

• Architect: Learn how to architect from the beginning for massive scalability
• Availability: What your technical team needs to know to ensure five nines uptime
• Security: Discover security processes necessary to build trust with your customers
• Innovation: Learn how the cloud offers a new model of continuous innovation

Jeremy King, Executive Vice President of Technology & Products, LiveOps

Assess the risk to your enterprise: Discover how cloud computing will impact the level of control over your sensitive data

• Compliance and audit: Ensure you are able to offer a secure software solution that wont harm you or your customers
• Incident response: Learn how to deal with server down times and cloud information retrieval systems to give your customers complete piece of mind
• Load balancing: Discover why multiple servers and server farms don’t always mean increased security problems

Subra Kumaraswamy, Co-Founder, Cloud Security Alliance  

• Set up your own private cloud: Ensure the decisions you make are based on the long term strategy of your enterprise and not your software  product
• The software route: Find out why placing your current software on a third party server will give you advantages such as cost reduction and outsourced platform management but not total control
• Clouds are not cheap!: Assess the investment needed to get your own cloud off the ground and when you can expect to reach a return

Jack Norris, VP Marketing & Business Development, ParaScale

Some significant capabilities commonly available in conventional datacenters are today difficult or impossible to obtain in the cloud, and these are today the most significant gating factors on the adoption of cloud-based services.  The two most important of these factors are the gaps that exist around high-availability and high-security solutions in the cloud.  Some stop-gap solutions are available today, and more complete solutions are under construction today and will soon be available in the next generation of cloud platforms.

Dr. Richard Reiner, CEO, Enomaly

• Highlight the top e-discovery, data protection/privacy, and intellectual property risks inherent in various types of cloud-based services, including a briefing of the current state of the law
• Consider the very different legal concerns of your potential customers; and
• Benefit from contractual and technological measures that can be used to address both the service provider and service customer’s legal concerns, including the advantages and disadvantages of various solutions
  

Nolan Goldberg, IP & Technology Counsel, Proskauer Rose LLP

• Hear from industry leading analysts as they analyze the advantages and disadvantages of adopting a SaaS model
• Find out why SaaS adoption may not be the whole answer for the progression of your software business and why a hybrid approach may suit your business processes better in the long run
• Take away the 'for and against' arguments and put the most profitable route for your business to play right away

Jim Davis, Senior Analyst - Networks & Media, Tier1 Research